Placing measures in the Values well to build the required matrix visual
You have a Power BI data model that contains two tables named Sales and Date. The Sales table contains three measures named Order Quantity, Product Cost, and Sales Amount. You need to create the visual shown in the following exhibit. In which section of the Fields well should you place the measures? - 
Community Votes
100% of anonymous learners picked answer C. Votes are pick records left by other test-takers — they are not the verified answer.
Community Insight
Measures always go into the Values well of a matrix — any row-like arrangement of measures (as the exhibit shows) is achieved afterwards with the matrix format option 'switch values to rows', not by dropping measures into Rows.
A matrix visual displaying Order Quantity, Product Cost, and Sales Amount must be assembled from three Sales measures, so the Fields well section that receives measures has to be identified.
Putting measures into Rows because they appear down the side of the exhibit — Rows is reserved for field columns that define grouping levels, and the sideways look comes from a formatting toggle applied later.
Community Discussion (13 comments)
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Expert Analysis
Why the Answer Is Correct
Matrix visuals aggregate data, and only fields or measures placed in the Values well are aggregated and displayed as the matrix body. The exhibit's layout — measure names listed vertically with their values beside them — is the standard matrix configuration of measures in Values combined with the 'switch values to rows' setting in the visual's format pane. The Fields well answer is therefore Values (C).Why the Other Options Are Wrong
Columns (A) and Rows (B) hold field columns that define the matrix's grouping hierarchy; measures placed there would attempt to group by each measure's value rather than summarize, which is not valid for building this visual. Drill through (D) is a well for fields that enable drillthrough navigation from the visual — again unrelated to how measures render.Community Comment Notes
The most-endorsed comment spells out the full recipe: measures go in the Values well, then 'switch values to rows' under the matrix format options reproduces the exhibit exactly. Several other commenters independently answer Values with the same reasoning.Official Reference
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