Placing measures in the Values well to build the required matrix visual
Short answer
C Measures belong in the Values well; the exhibit's row-like look comes from the switch-values-to-rows format option.
Question

Key Takeaways
Measures always go into the Values well of a matrix — any row-like arrangement of measures (as the exhibit shows) is achieved afterwards with the matrix format option 'switch values to rows', not by dropping measures into Rows.
A matrix visual displaying Order Quantity, Product Cost, and Sales Amount must be assembled from three Sales measures, so the Fields well section that receives measures has to be identified.
Common mistake: Putting measures into Rows because they appear down the side of the exhibit — Rows is reserved for field columns that define grouping levels, and the sideways look comes from a formatting toggle applied later.
Expert Analysis
Why the Answer Is Correct
Matrix visuals aggregate data, and only fields or measures placed in the Values well are aggregated and displayed as the matrix body. The exhibit's layout — measure names listed vertically with their values beside them — is the standard matrix configuration of measures in Values combined with the 'switch values to rows' setting in the visual's format pane. The Fields well answer is therefore Values (C).
Why the Other Options Are Wrong
Columns (A) and Rows (B) hold field columns that define the matrix's grouping hierarchy; measures placed there would attempt to group by each measure's value rather than summarize, which is not valid for building this visual. Drill through (D) is a well for fields that enable drillthrough navigation from the visual — again unrelated to how measures render.
Community Comment Notes
The most-endorsed comment spells out the full recipe: measures go in the Values well, then 'switch values to rows' under the matrix format options reproduces the exhibit exactly. Several other commenters independently answer Values with the same reasoning.
Official Reference
https://learn.microsoft.com/en-us/power-bi/visuals/desktop-matrix-visual
This link opens the official vendor documentation in a new tab.
Community Votes
100% of anonymous learners picked answer C. Votes are pick records left by other test-takers — they are not the verified answer.
Discussion 12 contributions
Compiled from public community threads and reader submissions, lightly edited for clarity. Handles and vote tallies are shown as recorded, and comments reflect the views of individual contributors.
From public community threads 12
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Datapassion 👍 23Correct answer is C To have the same exact matrix, you need to put the different measures in the "Values" well and then to go to the format pane of your matrix and select "Switch values to rows" under the "Values" section.
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Florinuca 👍 4The correct answer is C - Values. Firstly, this type of visualization is a MATRIX. If you do a simple test in PowerBI Desktop, you can see that in the "Rows" section, we can't add measures! Most likely, the names of the measures in the rows of the matrix appear because the measures were put in "fields parameteres" that generated a Calculated Table, and the actual values of the measures appear by adding the measures (not from the Calculated Table) in the "Values" section.
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INDEAVR 👍 3It is not possible to put a measure in Columns. You can only put a measure in Values. However, putting the measures in Values is not going to produce the same visual. Neither of the answers is correct in my opinion.
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539d541 👍 2 Answered CC is correct. Put measures in Values then switch values to rows in the formatting of the matrix
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Dani_eL 👍 1none of the solutions work in a PBI desktop report. You can put ONE measure into values but as soon as you put the second one it becomes a second row header with corresponding values
Show 7 more comments
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desibaby09 👍 1 Answered CCalculated values will provide the summary values in a matrix table
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rcaliandro 👍 1 Answered CIt seems to be a matrix, we need to put the measures in the values
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Margaft 👍 4C. Values
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6f38739 👍 3Should be Values
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syjang_0421 👍 3 Answered CValues
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MITZ619 👍 2 Answered Cc. Value
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jaume 👍 1 Answered CValues in a matrix visual
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