Which Two Options Help You Sell Cisco ISE?
Which two options help you sell Cisco ISE? (Choose two.)
Community Insight
The question tests consultative selling of ISE: pick options that tie ISE capabilities to customer needs (multi-vendor support and tailored profiling), and avoid both feature overload and devaluing key differentiators like pxGrid.
This sales-methodology question tests how to position Cisco ISE (Identity Services Engine) to customers by focusing on business value rather than feature dumps. The correct approach emphasizes ISE's support for third-party network devices and the value of custom profiling, while avoiding the temptation to showcase the entire feature set.
The most common wrong choice is C, 'Showcasing the entire ISE feature set' — learners assume more information equals a stronger pitch, but effective selling focuses only on capabilities relevant to the customer's specific requirements, not an exhaustive feature tour.
Community Discussion (5 comments)
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Expert Analysis
Why the Answer Is Correct
Option B is correct because ISE's ability to enforce profiling, posture, and identity-based access on third-party network devices broadens the addressable use case and reassures customers with heterogeneous environments that they will not be locked into an all-Cisco estate. Option E is correct because custom profiling demonstrates tangible, tailored value: it shows prospects how ISE can fingerprint and classify their specific devices (IP phones, printers, cameras, IoT) into policy groups, which is a compelling, customer-specific differentiator. Together, B and E let you anchor the conversation on the customer's actual environment and pain points rather than on a generic product tour.
Why the Other Options Are Wrong
Option C fails as a sales technique: presenting the entire ISE feature set overwhelms the audience and buries the few features that actually solve the customer's problems, which is why experienced sellers argue that 'Showcasing the entire ISE feature set' isn't a good sales approach; the focus should be on capabilities relevant to the customer's requirements. Option A is counterproductive because pxGrid is one of ISE's strongest ecosystem-integration differentiators, and RESTful APIs complement rather than replace it, so downplaying it weakens the pitch. Option D is factually wrong and harmful: TrustSec/SGT concepts have been extended through third-party and industry SGT support, and claiming Cisco-only support shrinks the perceived applicability of the solution. Several learners voted C, but feature dumping is precisely the anti-pattern this question is designed to test.
Community Comment Notes
Commenters are split between BC and BE. guerreroa25 asserted simply that 'These are the correct' for BC, and _MaGIC_13 noted 'B,C are the ones I selected,' while NoHombre stated 'Provides Answer is correct' for BC. On the other side, Cispro picked BE as 'These are the most important ones i think,' and e14efdb provided the strongest reasoning: 'Showcasing the entire ISE feature set' isn't a good sales approach; the focus should be on capabilities relevant to the customer's requirements. That sales-logic argument favors BE over BC.
Exam Strategy
For any 'how to sell' or 'how to position' question, choose answers that are consultative and customer-specific — multi-vendor support, tailored use cases, and profiling of the customer's own devices — and reject feature-dump and self-defeating options. If an option describes overwhelming or devaluing the product (entire feature set, downplaying pxGrid, Cisco-only claims), it is almost always wrong regardless of the product.
Frequently Asked Questions
Why is showcasing the entire ISE feature set a bad sales option?
An exhaustive feature tour overwhelms prospects and hides the handful of features that solve their specific problems. Effective selling maps only relevant ISE capabilities to stated customer requirements.
Why are B and E better than B and C when selling ISE?
B and E keep the pitch customer-specific: multi-vendor support reduces lock-in fears, and custom profiling proves ISE can classify the customer's own devices. C shifts the focus to the product instead of the customer.
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